Have you guys seen those wonderful animated GIFs lately where the quality is sharp and the animation is fantastically subtle. Turns out (as you may have guessed from the title) they’re called Cinemagraphs.

The impressive thing about them is how well they retain their colour. I’ve used animated GIFs in the past (going so far as to making hundreds of them over a few months for an old advertising job), so I know how hard it can be to work with GIFs limited colour palette. I’m sure you’ve all seen peoples forum and facebook pages where the video looks like the colour has been beaten from it.

So naturally, I had to find out how they worked. Thank you Fernando.  

If in typical posterous fashion it’s killed the animation, click here to see this working

Like all great things on the web, the real challenge will be finding a suitable place to use it.

Check out this gallery for more great examples.